I've been sitting on this conceptual photoshoot since early June.  I had hoped it would get picked up in a fashion magazine because I really wanted to make a statement and raise awareness to how much we consume. 

Every month, John Jarzbek volunteers his time at the Canton transfer station collecting bottles and cans that people separate from their recyclables in order to raise money for the town's booster club.  In this case, plastic goes towards a good cause and isn't entirely a waste.  Each month about $600 is raised.  Imagine how many 5 cent returns it takes to raise that much money?  It's people like John that make a difference in our community and the world.  Imagine if every one of us stopped buying plastic and paper disposables or at least tried to cut down on the amount of times we did.  Instead of getting a to go cup, bring your own mug or Klean Kanteen.  Did you know that plastic and cans have harmful BPA's that affect your hormones?

Americans throw away over 35 billion plastic water bottles every year. If we could reuse these again we would be saving our earth a great deal of pollution.
It is estimated that over 10 billion plastic bottles of Coca Cola products are sold every year. More than half of these are not recycled and cost tax payers and the environment a hefty price.
It is not enough to use plant based materials instead of petroleum for plastic products we must end our addiction to new plastic, period.

Plastic bottles are littering our earth and oceans. Poisoning marine life, wildlife, habitat and humans. Why do we continue to produce more and more plastic when we have so much available to recycle into something new? 
Plastic in the ocean breaks down into such small segments that pieces of plastic from a one liter bottle could end up on every mile of beach throughout the world. Plastic pollution in our oceans kills over one million sea birds and 100,000 marine species every year. And almost half of all sea life has been documented to have plastic in its bodies.
In the Los Angeles area alone, 10 metric tons of plastic fragments—like grocery bags, straws and soda bottles—are carried into the Pacific Ocean every day.
The production of plastic uses around eight percent of the world’s oil production (bioplastics are not a good solution as they require food source crops). Coca Cola is currently experimenting with bottles partially made from sugar cane instead of petroleum. But what they should be doing is making them of 100% recycled content instead.
Enough plastic is thrown away each year to circle the earth four times. Currently we are only recovering five percent of the plastic we produce.   Companies like The Plastic Bank are capturing some of this plastic and making it available to be used as recycled content. A partnership between Coca Cola and The Plastic Bank would not only help reduce ocean pollution but it would reduce the amount of new plastic pollution created.
Virtually every piece of plastic that was ever made still exists in some shape or form (with the exception of the small amount that has been incinerated). Which is why recycling it into something new makes more sense than leaving to litter our earth.
As one of the largest producers of plastic bottles in the US, Coca Cola could make a huge impact in the amount of pollution by recycling the bottles that are already created.
In the face of massive global problems and changes, all global companies need to start thinking about whats best for the planet instead of their bottom line.
If Coca Cola changes their bottles to recycled materials other companies will follow suit. If we can reduce the amount of new plastic that is made every year, we will see reductions in carbon emissions, fossil fuel use and a reduction in plastic pollution. Having to use recycled content will also encourage more people and places to recycle as an empty bottle will be worth that much more.
Please sign this petition and lets give our earth a fighting chance. Click here to sign.

Model - Anna Prigozhaeva
Style/Concept - Corey Tucker



  1. Love this.
    For all the obvious reasons.
    And maybe some less obvious ones.



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